I design digital solutions for a number of various brands across an array of industries in an effort to bring more moments of delight to the human experience.
I was born in Wyoming, raised in Colorado, and now live in East Nashville with a few pit-stops in between. Unlike most, I am a big fan of change. New people, new places, and new experiences keep me going.
I most recently served as the Creative Director for an award-winning marketing agency, Social Link. I am currently available for contracted and freelance projects. If you're interested in collaborating or exploring a project opportunity, please don't hesitate to contact me via the email address below.
Hi friend, Maddi here.
Experience & expertise
-
Savannah College of Art and Design | Class of 2017
B.F.A. Graphic Design, B.F.A. Advertising, Minor User Experience
-
Social Link | Nashville, TN
Creative Director | Nov 2022 - April 2024
As the Creative Director at Social Link in Nashville, I spearheaded numerous high-profile projects, demonstrating my capacity to lead, create, and collaborate effectively. Overseeing a talented team, I directed the conception and execution of a range of notable initiatives, including multiple projects which garnered widespread recognition and acclaim. Through this role, I honed invaluable leadership skills, fostering innovation, cohesion, and excellence within my team. My contributions were instrumental in earning Social Link prestigious accolades and awards, underscoring my commitment to delivering exceptional creative solutions and driving impactful outcomes.
Design and Development Manager
July 2021 - August 2022
Starting out as a Senior Designer, I quickly took on the role of Design and Development Manager after only 2 months with the company. I lead a team of 8 people working with a variety of clients helping ideate and execute profitable marketing strategies. I was a vital part of the team and contributed to the growth and success of both our internal business and our clients businesses. I spent my final months with the company as the Corporate Marketing Manager, leading the strategy and execution of all internal Marketing and Creative efforts.
LPK | Cincinnati, OH
Senior Designer | July 2017 - August 2021
In my time at LPK I helped lead our UX and Service Design capabilities. Taking a research-driven approach to design, I build strategic solutions that live at the intersection of digital, physical and service platforms—solving big business challenges while strengthening brand equity. Since the new year I have stepped into a Lead Designer role, managing small teams of Jr. Designers and copywriters to complete large scale projects with tight timelines.
-
Design AdobeSuite | Illustrator, XD, Photoshop, InDesign, AdobeExpress Lightroom | Figma | Sketch | InVision
Development WordPress | Elementor | WebFlow | Instapage | Unbounce
Communication monday.com | Asana | BaseCamp | Mural | UserSnap
-
Web Excellence Award 2023 | Brand Creation, Kitty Hawk
Employee of the Year 2023 | Social Link
SCADY Awards 2017 | Best in Show
Design driven by insight
I start every project with insights, gaining understanding of the core needs and desires of my target audience. I do more than “make things beautiful”. I design to forge instant, enduring connections between business and consumer brands that disrupt tired categories, define new ones, and deepen consumer allegiance.
Focusing on human behavior, I translate innovative ideas into compelling experiences that drive growth. Leveraging a broad and deep toolbox of design processes and methods, my approach solves root problems—not just their symptoms—creating breakthrough customer experiences that move beyond functionality.
“Maddi is just about the best there is - talented, deadline-driven and a joy to work with. In a decade-and-a-half of working in marketing, Maddi just might be the most creative person I’ve worked with.”
– Payton Grant, Sr. Designer, JumpCrew
“Maddi embodied everything I looked for in a manager. Her constructive feedback on my work challenged me to think outside the box and to better myself as a designer.”
– Sam Spector, Director of Marketing, Provar
“She is well suited for a leadership role and gives great feedback while also collaborating across channels. Any team would be lucky to have her on board.”
– Clara LoCricchio, Content Manager, WHYM