Package Design
Kiwi Botanicals
Kiwi Botanicals is a digital-first beauty brand that embodies New Zealand—from its uncommon ingredients to its easygoing ethos.
I was fortunate enough to have had the opportunity to work on this new disruptive beauty brand for Procter & Gamble with LPK. I was tasked with helping create pattern and typographic assets that would assist in supporting the brand mark in a fun and playful tone. I also worked to systematize the package design to be uniform and shopper-centric both on shelf in stores and on digital platforms.
AGENCY: LPK
CREATIVE DIRECTOR: Meredith Post
MY ROLE: Senior Designer
CONTRIBUTIONS: Patterns, Packaging Variations, Social Media Concepts
From trends and foresight to brand strategy, tone of voice to iconic assets, the team at LPK took a holistic approach to new brand creation, giving way to a digital-first brand that’s disrupting at shelf, on social and everywhere between.
Beyond e-commerce, we successfully hit the shelves of Walmart—a move that amplified Kiwi's distribution and ultimate growth trajectory.
