In a space long dominated by bro-friendly bars and less-than-imaginative menus, Buffalo Wings & Rings needed to change the game. My team helped elevate the sports restaurant franchise to the premium “club level,” with a VIP fan experience that appealed to a more-discerning, family-friendly clientele.

This new audience gave way to the creation of a new brand foundation and design assets in which I was fortunate enough to play a role in. From typographic treatments, illustrations and menu layouts, myself and the team at LPK got in the spirit of family fun while activating the brand experience in a refreshing, differentiated way.