As part of the innovative team at the renowned agency LPK, I played a pivotal role as both a graphic designer and UX specialist in a high-stakes project for GigSmart. Tasked with the challenge of launching an interactive online platform that may forever change the gig-economy, our mission was twofold: to craft a compelling brand identity and to establish its ecosystem of communication channels simultaneously.

In just three months, we spearheaded the strategic development of the Gigsmart brand, meticulously refining its positioning and visual expression. Our approach focused on creating a versatile identity that could seamlessly adapt across various mediums including advertising, collateral, and digital interfaces—tailored specifically for diverse target audiences.