Designing a new brand with a character you can rally behind.
I had the opportunity to illustrate and build the visual foundation for Duck Smoke, a new cigar holder for golfers and outdoorsmen. The goal was to go beyond a logo and create a memorable mascot with real personality.
Duck Smoke will be hitting the market soon, and I am proud to have helped shape its first identity and brand character.
AGENCY: Social Link
MY ROLE: Creative Director, Designer, Illustrator
CONTRIBUTIONS: Brand Development • Logo Design • Strategy • Brand Assets • Illustration
I explored multiple style directions informed by aspirational brand research and outdoor lifestyle culture. Each concept pulled from the client's love for cigars, duck hunting, and time spent outside.