At LPK, I served as a graphic designer, focusing on website and print design in collaboration with The Greater Cincinnati Foundation (GCF), led by Creative Director Mark Westbrook. Our team worked to revitalize the brand, aiming to engage a younger audience while staying true to the foundation's existing supporters.

Tasked with devising a fresh strategy, our approach was to develop a comprehensive system that would empower each of GCF's funds with its own distinct identity, while ensuring alignment with the overarching brand. Through meticulous design work, we crafted a holistic brand experience for GCF, anchored in its core mission of amplifying the impact of philanthropy. From modernizing its visual aesthetic to streamlining its name, the redesigned GCF brand now appeals to a wider audience, reflecting the diverse spirit of the region.